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A background image used throughout the blog website. It is a map. It shows a castle on a bluff above a lake, with a small walled town around it. The lake has rivers flowing out on either side, and is surrounded by forests. The castle is rendered in high detrail and as you go to the edges of the image the map gets sketchier and sketchier
Posted on 2025-12-162026-07-08Design Leadership

The Paradox of Crunch

For years I’ve pondered a paradox:

1) The fact that crunch is poisonous to creative work.
2) The fact that many of my favorite games were made with crunch.

My answer:
Crunch allows a team to naively reach a crucial creative state, at high personal cost.

It can be reached without crunch.

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